Business Development Manager/printer sales


2-5 years


5-7 laces pa




Delhi, Noida, Gurugoan, Mumbai, Heydrabad, Indoare, Banglore, Pune, Luknow, Dehradun

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JD for AIDC printer sales (Delhi)

Industry: – IT-Peripherals / IT – AUtomation (AIDC/Thermal/Barcode Printer Sales, Industrial Label Printers, Passbook printers, Scanners,  Line Matrix Printers, Self-serving kiosks, Digital Signages, POS terminals, )

Function: –   Sales and Business Development (This is a field sales role)

Role Category – AIDC printer sales/Channel Sales( This is NOT a work/Operate from Home role).

Experience – 4-10 yrs of Relevant and Current Experience

Salary As per industry standards

Education: Graduate

Product range: –

Primary – AIDC printers (Thermal receipt printer, barcode/label printers, Industrial Label Printers, ID card printers, consumables.) – 80% ( primarily in the dealer channel, and also to potential end customers in Retail/QSR/Manufacturing etc and job workers etc.)

Secondary – Corporate kiosks, Digital Signages, POS Terminals, Line Matrix Printers, High Speed DMP, Passbook printers and Scanners, – 20% ( to Potential partners and End customers )


Job Description –   

  • Candidate will be responsible for sale of AIDC Printer sales (Thermal Receipt and Barcode/Label printers), Industrial Label printers, through New and Existing Dealer Channel.
  • Candidate is expected to physically meet 5-8 dealers on daily basis. ( this is NOT a tele-sales role)
  • Onboarding NEW Dealer/channel/AIDC partners and New potential customers. ( this is a hunting / new business development profile) – 80%
  • Identify and onboard New Dealers on month-on-month basis with regular transactions.
  • Maintain existing Dealers and customers for run rate requirements ( 20%)
  • Primary billing and liquidation.
  • Ability and mindset to sell PUSH products in an extremely competitive market
  • Daily and regular reporting to management and in sales CRM
  • Job involves regular travelling to different territories and cities (within the assigned State/territory mostly)
  • Market and Competition tracking and update on regular basis
  • Develop and maintain strong working relationship with Dealer channel and Potential Customers.
  • Manage and own the entire sales cycle from quote to payment collection.
  • Ability to handle, manage and own the dealer network
  • Focus on achieving assigned targets and Tasks in a timely manner
  • Have periodic meetings and Demo of products at Partners / customer premises.
  • Manage and Resolve partner queries and issues in a timely manner


Desired candidate profile: –

  • Experience in channel and AIDC Printer sales, someone from the same region/territory and with current experience ( should know the current market and should be familiar in dealer channel).
  • Highly Passionate, self – Motivated, Self-Driven, and go-getter.
  • Ability to perform under pressure
  • Street Smart and Result oriented
  • Candidate having current experience in dealing with AIDC printer dealers, POS dealers, Barcode / Label job workers , and RETAIL customers..
  • This is a field sales Position which involves excessive travelling (mostly in-city) and feet on street.
  • Should have maturity and ability be able to handle the Dealer channel confidently
  • Having proven track record of Business development and New Dealer onboarding
  • Should be innovative in identify potential dearler/customer base. .
  • Having contacts and current experience in handling AIDC dealers, will be an added advantage.
  • Able to face challenges and perform in a highly competitive and dynamic market and ecosystem and perform under pressure
  • Candidate must have high energy levels and should be a fast learner
  • Proven track record of over – achieving targets on monthly, Quarterly and Yearly basis





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job type



Business Development Manager



functional area

sales and marketing

key skills

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Recruiter Details:

Recruiter Name

Dilip Sharma

Phone Number


Contact E-mail

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